Guldfågeln's logotype

ADVERTISING &
retail CAMPAIGN

Client:
Guldfågeln

Project:
Rakt ner på Grillen

Services:
Retail, Packaging Design, Concept, Design, Food Photography, Videography, Copy, Print Ads

Collaborators:
Magnus Carlsson (Photographer)
Lisa Lemke (Recipes)

Whenever the mood for a delicious barbecue strikes, look no further than Guldfågeln's selection of pre-seasoned Swedish quality chicken, known as ”Rakt ner på Grillen”. And when we say 'whenever,' we mean it - this chicken comes already marinated and bursting with seasonal flavors, ready to go straight from the tray to the grill. Each season, Paarts collaborates with Guldfågeln to create fresh marketing materials for this summertime favorite. We provide photography direction, video content, and recipes for delicious side dishes that perfectly complement the theme and flavor of the new BBQ season. And here's the secret sauce – Guldfågeln even pack a ready-made glaze in the tray! It's almost like cheating, but we promise, it's all part of the package. So, it's a surefire winner for your next chicken dinner!

Four packages with raw chicken from Guldfågeln surrounded with many dishes with chicken.Magazines laying on top of each other with the text "straight to the grill" from Guldfågeln.An open magazine showing an ad from GuldfågelnAn opened magazine showing an ad from Guldfågeln.
guldfageln
guldfageln
guldfageln
A package with raw chicken from Guldfågeln

More
projects

2023
Guldfågeln
Majskyckling Packaging Design
2023
Guldfågeln
TV Commercial
2022
Guldfågeln
Solbacka: Brand creation, Packaging Design & Tv commercial
2022
Guldfågeln
Lagat & Klart
2021
Guldfågeln
Packaging design
Get in touch
Get in touch

Since 2014 PAARTS team of creatives have been working to strengthen our clients brands and business. If you are a creative talent or a potential client, we would love to hear from you.

Don’t hesitate to get in touch!

New business