Packaging design &
launch campaign

Client:
Guldfågeln

Project:
Lagat & Klart

Services:
Package Design, Brand Name Concept, Design, Food Photography, Retail Communication, Copy, Print Ads

”Lagat & Klart” is a convenient ”grab-and-go” range of pre-cooked fresh chicken from Guldfågeln. PAARTS handled both the packaging design and the accompanying launch campaign for this range. We were also responsible for coming up with the name for the product range itself. The name is a play on the Swedish saying ”ready, set, go!” It cleverly suggests that this chicken is cooked and ready to eat, straight from the box.

Package with chicken from Guldfågeln on a table with hands holding utensils

A photo of a parking lot with a sign with a ad from Guldfågeln

Given the limited surface area for print and design, it was a challenge to make each product look both inviting and distinguishable from the others. As a solution, we took charge of the photography ourselves, making sure that every little detail was precisely how it needed to be to make it work. The campaign ran in magazines, on-line and in-store.